PR Newswire Press release

1996 North American International Auto Show

SPECIAL EDITION RAM PICKUP TO COMPLEMENT VIPER GTS INDY 500 PACE CAR DETROIT, Jan. 4 /PRNewswire/
The Dodge Viper GTS Coupe Indy Pace Car now has a big brother. The Dodge Ram "Indy 500 Special Edition," a combination of Viper GTS looks and Dodge Ram muscle, will offer truck buyers a truly affordable way to own a piece of pure Dodge performance. Dodge will produce a limited number of the special edition truck for sale at Dodge dealerships in the spring of 1996.
The Dodge Ram Indy 500 Special Edition was unveiled today at the North American International Auto Show. The truck begins as a Ram SLT Sport 1500 Regular Cab 4x2 and features the Brilliant Blue exterior and white "skunk stripe" colors of the Viper GTS Coupe and optional Indy 500 "Official Truck" graphics. The 5.9L Magnum V8 engine will have a 15 horsepower boost, making it capable of 245 horsepower. Unique 17-inch wheels, and sport-tuned exhaust complete the package.
"The Indy 500 represents more than just a coming out party for the Viper GTS Coupe, it's a showcase for the entire Dodge brand, including our trucks," said Dodge General Manager Martin R. Levine. "The exposure from this race gives us the opportunity to add additional excitement to the truck side of our business. "With the Ram Indy 500 Special Edition, you get additional exhaust and horsepower enhancements, special wheels, performance tires and the Viper GTS look, all for only $900 above the price of a Ram Sport SLT with the 5.9L engine. Staying true to the Dodge philosophy, we're offering more performance and driving enjoyment at an affordable price."
In addition to the Indy package, Ram owners may choose to gain an additional performance edge with the Magnum R/T Performance Package, offered by Chrysler's Mopar Parts Division. This dealer-installed package includes a high-performance engine controller (SBEC), Magnum V8 Camshaft kit, low-restriction air filter and performance headers. Though still under development and due to be released in the spring, the testing on Chrysler's dynamometer shows a gain of 46 horsepower and 51 ft/lbs of torque over the standard 5.9L Magnum engine. With the Magnum R/T package, the Ram Indy 500 Special Edition will approach 300 horsepower.
Dodge will build the 1996 Ram Indy 500 Special Edition at its Warren Truck/Dodge City Assembly Plant in Warren, Michigan. -0- 1/4/96

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